Wix designers have been able to charge more and more due to the growth in popularity of the platform. Wix now has a 1.8% share of the content management system market but just five years ago it only had 0.4% of the market. The 350% increase has brought with it over 200 million users and has allowed Wix designers to increase their prices.
Wix designers usually charge anywhere from $400 to $3000+ for a website depending on the size and complexity. For smaller tasks that require an hourly rate Wix designers usually charge between $25 and $100. The enormous range in price is due to the varying quality of designers on offer and how complex the site will be.
It can be difficult to understand where developers get their pricing from so let’s take a look at the specifics of how much a Wix designer is likely to charge.
You can expect to pay wildly different prices depending on your requirements and how custom the site is, so let’s take a look at the different situations to look out for.
How much do Wix web designers charge?
Wix designers charge customers up to $3000+ for a fully custom website but the average cost is far less at around $1500. The actual cost will depend on your requirements and how many custom features you need. On a per-hour basis, Wix web designers charge up to $100 an hour but you can usually get someone for around $50 an hour.
You can use freelance websites like Upwork to find people from developing countries who are willing to do the work at rock-bottom prices. However, opting to do it this way has some serious pitfalls. The amount you pay will be less but the quality of work will take a hit. It is difficult to find reliable developers at the best of times and the best developers won’t work for free.
Depending on the type of website you want the Wix designer is going to charge a variety of prices. Custom designs that have been built from scratch will cost more than adapting existing sites.
Let’s take a look at the different situations where you may be charged more or less for a website.
Using prebuilt Wix templates that require a small amount of tinkering to suit your needs isn’t going to cost a lot. If you are not that fussed about the layout and are happy to have pages that look fairly similar the cost of the entire project is going to be smaller.
You could get a simple 3-4 page website for as little as $500, depending on the designer’s experience. Before going with a template you need to adjust your expectations and understand that customizations probably won’t be included in the package. For custom landing pages or blog post layouts, you are going to either need a customized template or pay a developer more.
Building an entire Wix website from scratch and starting with a blank template is a more involved process. It may take a Wix web designer 30-40+ hours to get the job done depending on their experience and your requirements. Smaller static sites are a lot simpler to put together than e-commerce stores and custom forms.
On top of that, you may want to try and rank in Google for certain keywords. Being able to rank on the Google results page (SEO) is a skill in itself and is going to add massive overhead to the cost of your project. Even entry-level SEO takes time and is going to increase your bill. Expect to pay anywhere from $1200 up to $3000+ for an e-commerce site that has been optimized to rank on Google.
There has been an ongoing debate around whether Wix is going to eventually replace web developers. If you need a super customized solution to build an online presence you may be better off hiring a web developer or software engineer directly. Wix designers are more limited in their skillset and unlikely to be able to write the custom code necessary to make things work.
Wix is ideal for those on a budget who want to keep things simple but you are better off going to a specialist if they have some unique requirements.
How much does a Wix website cost?
A Wix website costs absolutely nothing to get started. They have a free tier that is available to everyone and used by a large number of their 200+ million users. If you want someone else to build your Wix site it can cost anywhere from $400 – $4000 depending on your requirements and the developer’s experience.
Site builders like Wix have become incredibly popular in the last decade and have slowly chipped away at the market share of other CMS like Joomla and Drupal. It’s the reason why some people are questioning whether page builders like Wix and Webflow will eventually replace web developers altogether.
The reason platforms like Webflow and Wix has become so popular is that it has allowed anyone to build their online presence for free. Most people don’t want to spend a lot of money on a website in the early days of their business. Wix gives business owners the freedom to get started online without spending thousands on a designer and developer.
Pay-monthly platforms like Webflow have become incredibly popular for people without the technical know-how who want to get a site started.
Paying for premium Wix
Building a website with Wix premium plans costs as little as $3.50 and tops out at $22 a month for the business VIP plan. The amount of bandwidth, storage, and support improves with each tier with most people opting for the unlimited plan.
The business plans allow for automated billing, and unlimited products, and include abandoned cart recovery features as standard. Wix does have its downsides but the price is hard to argue against.
Plenty of hosting packages can cost you the same amount as the Wix entry packages and require a bit more expertise. It’s easy to see why the platform has become so popular among those looking to use the power of technology without having a deep understanding of it.
The free tier even includes a domain that is the perfect start for a small business that isn’t that concerned about branding when they start. The whole platform lowers the initial outlay required to get online which has been a core driver of its success.
Per hour rate of Wix web designers
A good Wix designer is going to cost you around $75 an hour. The price can increase or decrease depending on what you need and the experience of the Wix designer. Some will charge as much as $200 an hour while others on sites like Upwork can go as low as $10 an hour.
We’ve discussed developers being outsourced and how it can be appealing over the short term. However, the money you save at the start can easily be doubled later on with the amount of time that is wasted. Your best bet is to go with someone with a decent amount of experience that can implement the customizations that you need.
If you want to take your Wix experience to the next level, putting together a few form elements in your spare time probably isn’t going to cut it. You need a professional-looking site that is going to instill enough confidence in buyers to purchase your product. To do this you are going to need a specialist Wix designer who is going to charge an hourly or fixed rate.
Generally speaking, you will pay more for a per-hour designer. If you don’t need an entire site built but need help with a few specific issues, you’ll have to get someone on a per-hour basis.
Longer projects will cost less per hour as Wix designers usually give a discount over a longer period. You’ll also end up paying more if the task is quite difficult or requires a specialist skillset.
Fixed-rate cost of a Wix designer
Most Wix web designers will work off a fixed rate for large website builds. Generally, you won’t get a good website for under $1000 and you can treble that if you have an e-commerce site. The benefit of a fixed rate is that you know what the cost is going to be before the project even starts, so you avoid any nasty surprises.
Typically a lot of fixed-rate Wix designers will be doing it full-time and looking for bigger projects. Whereas per-hour freelancers may be moonlighting to get some money in their spare time. It doesn’t mean one is better than the other but you definitely want fixed-rate pricing for a website build.
The free tier of Wix can quickly disappear under a pile of cash once you get someone else to build your site so be aware. Get a good idea of what you want and the things you consider to be important. Always liaise with your designer but set project goals before kicking things off.
Wix website designer cost – An important consideration
The hourly rate for Wix web designers on Wix Marketplace typically ranges from $30 to $150 per hour, with an average hourly rate of around $60-$80. The cost of a Wix website designer will generally depend on the person’s level of experience and how complicated the website needs to be.
The Wix platform allows anyone to create their own website using their easy-to-use drag-and-drop website builder. Despite the relative ease of building a site on Wix people still opt to get experts in to help, and that is where the Wix Marketplace comes in.
The cost of hiring a Wix web designer through Wix Marketplace varies depending on the designer’s experience, location, and the complexity of the project. Wix Marketplace allows you to view each designer’s portfolio, hourly rate and estimated project cost before hiring them. Some designers may also charge a fixed fee for a specific project, which can range from a few hundred dollars to several thousand dollars.
Keep in mind that the cost of hiring a Wix web designer is separate from the cost of a Wix subscription plan, which you will need to pay in order to use the Wix platform and host your website.
So you need to add the monthly fee to whatever your quote is to get an accurate cost.
Nathan Britten, the founder and editor of Developer Pitstop, is a self-taught software engineer with nearly five years of experience in front-end technologies. Nathan created the site to provide simple, straightforward knowledge to those interested in technology, helping them navigate the industry and better understand their day-to-day roles.