How Much Should You Charge to Build a Wix Website? A Guide for Freelancers

As a developer who specializes in Wix websites, it can be tough to set your prices. Coming up with an exact figure to charge can be difficult because there are so many factors at play.

You should expect to charge anywhere from $500 to $10,000+ for a Wix website, depending on its complexity. For a simple website with a few pages, you can charge less than for more complex sites with custom features and integrations. Your experience level and the client’s budget will also play a role in determining your price.

However, there are several factors to consider working out how much to charge.

Lets break down the factors that can affect your pricing and provide you with some tips on how to determine your rates. Whether you’re just starting out or you’re an experienced web developer, this guide will help you determine how much to charge for your Wix website services.

Factors to Consider

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Type of Website

The type of website you are building will significantly affect how much to charge. A simple brochure site with a few pages or a landing page will always cost less than an e-commerce platform with a lot of products.

Design Complexity

The complexity of the designs and the site itself is a also factor to consider. If the client wants custom designs to match their brand guidelines the price is going to be higher. But a simple, clean design that isn’t too unique will cost less. Custom graphics and animations are also going to raise the price.


Understanding what the client needs the site to do is crucial when knowing what to charge. A basic website with just a few static pages will cost less than a website with advanced features such as a custom booking system or a membership portal.

Anything that requires additional code changes will take more time and needs to cost the client more.

Content Creation

The amount of content that needs to be created for the website is another factor to consider. If the client has provided all of the content, then this will cost less than if you need to create all of the content from scratch.

You should also consider whether you will do the writing yourself or get another freelancer to do it for you.


If the client wants the website to rank well in search engines, then this will require additional work and will increase the overall cost of the project.

SEO is a huge industry within itself so be careful when pricing in SEO work. A lot of freelancers use it as an opportunity to get some monthly reoccurring revenue from a client as it takes time for changes to be seen in the search results.

Pricing Models

When it comes to pricing a Wix website, there are three main pricing models for you to consider: fixed pricing, hourly pricing, and value-based pricing. Each model has its advantages and disadvantages, and it’s important to choose the one that works best for your business.

Freelancers tend to move through the pricing models as they become more experienced. As you start out you may use a fixed pricing model but then go onto a value-based pricing model as your understanding of your chosen niche improves.

Fixed Pricing

Fixed pricing is a pricing model where you charge a set amount for a specific project or service. This model is popular among web designers who have a clear idea of the scope of the project and the amount of time and resources required to complete it. Fixed pricing provides clients with a clear understanding of how much they will pay for the project upfront, which can be beneficial for those on a tight budget.

However, fixed pricing can be risky s if the project ends up taking longer than anticipated or requires more resources than originally planned. It’s important to carefully consider the scope of the project and factor in any potential risks before agreeing to a fixed price.

Hourly Pricing

Hourly pricing is where you charge a set hourly rate for your services. It is popular among web designers who work on projects that require ad hoc maintenance or updates. Hourly pricing allows you to bill clients for the exact amount of time you spend working on their project, which is great if the scope of the project is clear and you know roughly how long it will take.

However, hourly pricing can be challenging for clients who are on a tight budget, as it can be difficult to predict how much the project will ultimately cost, especially if you aren’t that experienced. It’s important to be transparent with clients about your hourly rate and provide regular updates on the amount of time you’ve spent working on their projects.

Value-Based Pricing

Value-based pricing is a pricing model where you charge based on the value your services provide to the client. This model is popular among web designers who work on projects that have a significant impact on the client’s business, such as e-commerce sites or lead generation sites. Value-based pricing allows you to charge more for your services if you can demonstrate the value they provide to the client.

However, value-based pricing can be challenging to implement if you’re just starting out or if you’re not sure how to demonstrate the value of your services. It’s important to have a clear understanding of the client’s business goals and how your services can help them achieve those goals before implementing a value-based pricing model.

Here is a fantastic video on the subject to help you determine how much to charge.

Setting Your Price

When it comes to setting your price for building a Wix website, there are things you need to consider. Takes these steps to determine a fair and competitive price:

Research Competitor Prices

One of the first things you should take is to take a look a what your competitors are charging for similar services. Look at their pricing structures and take note of what is included in their packages. It will give you an idea of what the market rate in your area is for building a Wix website.

Determine Your Costs

Next, you need to work out your costs. Try and work out the amount of time it will take you to build the site, plus any additional software or plugins that cost money. Once you have a good idea of your costs, you can then work out your desired profit margin.

Calculate Your Profit Margin

When calculating your profit margin, you need to factor in your costs and then add on the amount of profit you want. A good rule of thumb for a freelancer is to aim for a profit margin of at least 50% which is below the standard 70% seen in tech.

Also, look at upselling monthly reoccurring charges for maintenance and updates to improve your profit.

Consider The Value Proposition

What sets you apart from your competitors? Do you offer additional services or expertise that others do not? If so, you may be able to charge a higher price for your services.

Remember to also consider what value this is bringing the client. If they are going to sell 10x more widgets with a new website, you can look to charge way more than if it’s just cosmetic changes to the site.

Remember to keep in mind the market rate, your costs, your profit margin, and your value proposition.


When it comes to building a Wix website, the amount you can charge will depend on the complexity of the site and how much value it is bringing the client. However, it is safe to say you should be charging anywhere from $500 to $5,000, for a simple site and $5,000 to $10,000 or more for complex projects.

Make sure to factor in the ongoing costs of running the site, such a maintenance fees and how much you will charge for updates.

Ultimately, you want to get experience under your belt and move to a value-based pricing model because this is where the most money can be made. Once you figure out what the clients want and how valuable the site will be for them, you can start charging more money for Wix websites.